Content marketing is more important than ever! Google search engine favors good and authentic content. Facebook algorithm prefers good content. With banner CTR approaching zero and people using ad blockers on their mobile phones – the only way to get your message through is via content marketing.

The full-day conference includes:

PRESENTATION of digital marketing case studies with excellent business results;
 of why these campaigns were so successful;
ADVICE on how delegates can apply these winning practices to their daily business;
DISCUSSION with the delegates who can also critique the global best practice.

The Best of Global Digital Marketing conference has won popularity already in more than 30 cities around the world – in Singapore, Moscow, Jakarta, Istanbul, Amsterdam, Johannesburg, Madrid, Prague, Shanghai, Seoul, etc.


Anyone with existing responsibility for developing digital advertising campaigns and looking to take their knowledge to the next level. Brand Managers, Marketing Managers, Digital Marketing Managers, Campaign Managers, Strategic Planners, Creative Professionals, Media Planners and Buyers.



Registration and morning coffee

Opening remarks

Hando Sinisalu, CEO of Best Marketing International

Hando Sinisalu bw

Successful content marketing: Storytelling on multiple platforms

  • Feeling a bit puzzled regarding what actually makes your content pop in the digital space? Having investigated hundreds of case studies from all over the world – Hando Sinisalu has the answers for you! Based on real-life success stories, you will learn:
    • - How to tell stories about your company/brand
    • - How to use consumer insights in content marketing
    • - How to create viral content
    • - Why brands are unable to compete with vloggers/YouTubers in creating engaging content and how to overcome this obstacle
    • - How to measure the effectiveness of content marketing
    • - What traditional companies can learn from the growth hacking best practices of start-up companies
    • - What are the winning content marketing approaches on social, mobile and native advertising platforms.
  • Each best practice case study is analyzed based on the following structure: 
    • - Business problem
      • What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
    • - Solution
      • What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
    • - Lessons
      • What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid

Coffee Break

Hando Sinisalu, CEO of Best Marketing International

Hando Sinisalu bw

Successful content marketing: Storytelling on multiple platforms continues...

  • Case studies cover the following business sectors:
    • BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays, etc
    • TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub, etc
    • AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc
    • FMCG: Ariel, Unilever, Snickers, etc
    • RETAIL: McDonald’s, Harvey Nichols, Zalando, etc
    • TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM, etc
  • Plus Cannes Lions 2017 Cyber Grand Prix winners case studies!
    • "Meet Graham" by Transport Accident Commission Victoria & Clemenger BBDO Melbourne (Australia)
    • "Åland Index" by The Bank of Åland & RBK Communication (Sweden)
    • "Did You Mean Mailchimp?" by Mailchimp & Droga5 (USA)


Kyoko Yonezawa, Creative Technologist and member of the Dentsu Lab Tokyo


Using new technologies in marketing: what are the main challenges and how to overcome them

Internet of Things & Marketing

How smaller brands with smaller budgets can take advantage of new technologies

  • Examples and analysis of the following case studies:
  • 'Connecting Lifelines', 'dots by internavi' and 'Sound of Honda / Ayrton Senna 1989' for Honda’s Internavi
  • 'Play Air' for Olympus
  • 'The Space Hangout' for JAXA and 'HAKUTO' for ispace

Scott Gray, Experience Director at Mirum South Africa

Scott Gray

Successful digital campaigns from South Africa:

McDonald's chatbots

  • - What every marketer needs to know about chatbots
  • - What chatbot platforms are available, how to choose the right one
  • - Facebook Messenger as a chatbot platform
  • - How to market your chatbot?
  • - How to "design a conversation" and why marketers need to learn this skill
  • - Main lessons from McDonald' chatbot campaign

Three Ships whiskey digital experience campaign

  • - How to speak to the right audience
  • - What the brands should learn from the tech industry: launch of beta versions and constant iteration and improvement
  • - How to fix problems quickly and communicate with the audience
  • - How to use the same (expensive and complex) technical solution over the several years and without losing the novelty factor

Coffee Break



  • Panellists:
  • - Mr Jayaram Gopinath Nagaraj - General Manager, Blaze Digital Malaysia
  • - Ms Jasmine Lee - Chief Marketing Officer, U Mobile
  • - Mr Chris Wee - Group Head Of Strategy, REV Asia
  • - Ms Lam Swee Kim - CMO,, SMG Entertainment
  • - Ms Tanvi Singh- Lead Strategist Isobar
  • Moderator:
  • - Ms Malati Siniah - Chief Content Officer, MARKETING magazine

Closing remarks and conference Ends


After graduating from university with a BA in Astronautics and an MA in Computer Science, Kyoko joined Dentsu in 2010 and built a unique career starting with collaborative research with universities including MIT Media Lab and the University of Tokyo.

As a creative technologist, she works in a wide range where technology matters: from communication planning to product innovation and service development. She works extensively with her clients’ engineers and developers, to unveil their technology and to tell the story from the heart of the product with digital and interactive execution. Her projects include ‘Connecting Lifelines’, ‘dots by internavi’ and ‘Sound of Honda / Ayrton Senna 1989’ for Honda’s Internavi, ‘Play Air’ for Olympus, ‘The Space Hangout’ for JAXA and ‘HAKUTO’ for ispace.

She has won numerous awards including a Titanium Grand Prix, a Titanium Lion and seven Gold Lions at Cannes, a Black Pencil and four Yellow pencils at D&AD, a Gold Pencil in One Show Interactive, and a Grand Prix at the Japan Media Arts Festival. She was also a  jury member of the Digital Crafts category at Cannes Lions in 2016.

And she is a cat lover.



Creative Technologist at Dentsu (Japan)


Hando “case study” Sinisalu is a business journalist, conference producer and World traveler. He is the founder and CEO of (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and work. With presentations in 30+ countries, you could almost claim that Hando has traveled to the moon and back.

In the past, Hando has been a radio DJ, managed a newspaper company and an advertising agency. Today he writes about marketing to numerous publications and consults brands and media companies about digital marketing. He is the author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”. In March 2018, he received the Lifetime Achievement Award from the Estonian Association of Communication Agencies.
Hando has MA degree in Communications from Ohio University (USA).

Hando Sinisalu


CEO of Best Marketing International


Leader of innovative digital product, design, UX and strategy teams with 15+ years experience delivering brand experiences that deliver results. Scott’s particular interest is in user-centred design and innovation. He has worked across a number of verticals but has spent most of his time focused on financial services, tech, FMCG, retail, and real estate.

A natural innovator, skilled at making possible the experiences and products people want to include in their lives. Connecting people to brands and brands to people through meaningful experiences is what he does best.

Having spent time on both corporate and agency sides, Scott brings a balanced perspective on both what businesses need and customers want, to Mirum South Africa. Previously Interactive Head at BMW South Africa, he now heads up our Experience Design team – a powerful team of user experience strategists, analysts and practitioners.

Scott is never not thinking about how a digitally enabled world and connected societies will radically transform the way businesses think about how they engage and sell to consumers. He has spoken at many conferences on wide ranging topics from the theory of disruption, to the future of the brand experience, to 10 things Tina Turner can teach you about UX.

In his spare time, Scott spends his time collecting music, surfing his longboard, fishing (and talking about fishing) and, of course, parenting two of the finest little ladies in the world (#ParentalBias).



Experience Director at Mirum (South Africa)

Scott Gray


  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • Very colourful and entertaining sequence of presentations.


    Harmandar Singh,
    President of IAA Malaysia


Admission fees:  

RM 1,650 + 6% GST per pax

RM 1,500 + 6% GST per pax
for group booking of 5 pax & above GST

Registration is now closed.


Registration & Payment

  • Full payment is required upon registration.
  • Registrations without full payment will be treated as provisional and will not be guaranteed a training place.
  • Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd” at least 7 days before course commencement.
  • Please note that this event is HRDF claimable



  • NO CANCELLATION is allowed but a replacement delegate can be sent.
  • Sledgehammer Communications (M) Sdn Bhd reserves the right to change or cancel the course due to unforeseen circumstances.



22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr. Ismail,
60000 Kuala Lumpur, Malaysia


Call Ruby
T: +603 7726 2588
F: +603 7722 5712





Sime Darby Convention Centre
Jalan Bukit Kiara 1
Kuala Lumpur



Ruby Lim
Sledgehammer Communications (M) S/B
22B Jalan Tun Mohd Fuad 1
Taman Tun Dr Ismail
60000 Kuala Lumpur
Tel:  +603 7726 2588  Fax:  +603 7722 5712