THE BEST OF GLOBAL DIGITAL MARKETING 2016:
CONTENT MARKETING SPECIAL EDITION

Content marketing is more important than ever! Google search engine favors good and authentic content. Facebook algorithm prefers good content. With banner CTR approaching zero and people using ad blockers on their mobile phones – the only way to get your message through is via content marketing.


The full-day conference includes:

PRESENTATION of digital marketing case studies with excellent business results;
IN-DEPTH ANALYSIS
 of why these campaigns were so successful;
ADVICE on how delegates can apply these winning practices to their daily business;
DISCUSSION with the delegates who can also critique the global best practice.

The Best of Global Digital Marketing conference has won popularity already in more than 30 cities around the world – in Singapore, Moscow, Jakarta, Istanbul, Amsterdam, Johannesburg, Madrid, Prague, Shanghai, Seoul, etc.

WHO SHOULD ATTEND?

Anyone with existing responsibility for developing digital advertising campaigns and looking to take their knowledge to the next level. Brand Managers, Marketing Managers, Digital Marketing Managers, Campaign Managers, Strategic Planners, Creative Professionals, Media Planners and Buyers.

 

Program

Morning coffee & registrations

Xaviera Ringeling, CEO at ContentChefs

Xaviera

CONTENT MARKETING STRATEGY

  • How to build a successful content marketing strategy
  • How to measure the effectiveness
  • Successful cases
  • Thinking and acting like a publisher
  • Delivering content your audience wants
  • Managing content as an asset (with ROI)
  • Plus case study examples from:
  • → Sony sony
  • → University of Utrecht utrecht
  • → SNS Bank sns
  • → Sanoma Magazines Sanoma Magazines Belgium

Coffee break

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu

CONTENT MARKETING CASE STUDIES

  • Case Studies:
  • BlendTec's "Will it Blend" - Winner of multiple awards (USA) blendtc
    • B2B/Content Marketing/Viral 
      • Ongoing viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders. Blendtec series of videos have collected more than 265 million views on YouTube.
  • Yaskawa Electric Corporation’s "Yaskawa Bushido Project" - Winner of Epica 2015 (Japan) 
    • B2B/Content Marketing/Viral
      • Yaskawa Electric Corporation’s Motoman robots are heavy duty industrial robots used in areas such as welding, packaging, cutting, etc. The brief was to spread the name of Yaskawa and demonstrate their equipment’s’ outstanding performance. So they went the ‘Volvo Trucks way’: the almighty viral.
  • Dell’s “Take IT Easy” – Winner of Festival of Media 2015 (Germany) 
    • B2B/IT/Content Marketing
      • Dell needed to form a better, special relationship with IT decision makers in Germany. So they created a B2B campaign featuring a 16-webisode sitcom around the message “Life was Tough Enough, Take IT easy”.
  • BBC's "Last Hours of Laura K" - Winner of Lovie Awards 2015 (UK) bbc
    • Media/Entertainment/Content Marketing
      • BBC Writersroom developed an entirely groundbreaking form of police drama - a thrilling online murder mystery which could be solved by watching hours of CCTV footage, combing Facebook and Instagram accounts and examining blog posts.
  • Swedish Tourist Association's "Swedish Number" - Direct Grand Prix Winner of Cannes Lions 2016 (Sweden) stf
    • Tourism/Mobile/Direct Marketing
      • To mark the 250th anniversary of Sweden's abolition of censorship, the Swedish Tourist Association launched a phone number connecting global callers with random Swedes.
  • REI's "#optoutside" - Winner of Titanium Grand Prix and 8 other awards at Cannes Lions 2016 (USA) rei-logo
    • Retail/Social media/Integrated
      • Specialty outdoor retailer REI decided to close all of its 143 stores in the U.S. on Black Friday, the busiest shopping day of the year, and asked its employees and customers to #OptOutside.
  • Plus more fresh case studies from Cannes Lions 2016! 

Lunch

Mathias Ihle, Founder & CEO at Makai Europe

Mathias_Ihle_2015

LIVE EVENTS AS PLATFORM FOR CONTENT MARKETING

  • Case studies of:
  • Bruno Banani and Sotchi Olympics bruno banani
  • UEFA Euro 2016 uefa

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu

NATIVE ADVERTISING IN THE ERA OF ADBLOCKING

  • How different publishers approach to native advertising (case studies)
  • Huffington Post huffington
  • New York Times NY-times
  • Buzzfeed buzzfeed
  • Forbes forbes

Coffee break

Bikram Vaskar, CEO at IBS - Interface Business Solutions

Bikram1

SOCIAL MEDIA & CONTENT MARKETING EXAMPLES FROM INDIA

  • Case studies of:
  • P&G Shiksha PG
  • Old Spice India old_spice
  • Kotak Mahindra Bank Kotak-mahindra-bank-logo2

Closing remarks

Ends

Speakers

Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies which are being published on Bestofglobaldigital.com website. He is the producer of The Best of Global Digital Marketing Show, author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”,  and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Hando has MA degree in Communications from Ohio University (USA).

Close
Hando Sinisalu

Hando
Sinisalu

CEO at Best Marketing International (Estonia)

About

Xaviera Ringeling is a content strategist, lecturer and consultant. She runs Dutch content marketing consultancy ContentChefs, makes online magazines and is the editor-in-chief of Dutch blog 42bis.nl where more than 100 people publish content for web professionals. She also teaches content marketing strategy at SRM and launched Dutch crowd sourced publisher Content Collective.

Close
Xaviera

Xaviera
Ringeling

CEO at ContentChefs (The Netherlands)

About

Mathias Ihle was one of the three partners founding the international advertising agency Makai Europe in 2006 with one goal: to create BRAND in new ways. Today Makai Europe is focused on  BTL marketing and globally known by its unusual campaigns and extraordinary projects. Apart from Makai Europe Mathias is also running two other companies and teaching creativity in German universities.

Before his work at Makai Europe Mathias has worked in many different fields all over the world, such as bank manager, bouncer, online marketer, office assistant and a TV producer.

Close

Mathias
Ihle

Founder & CEO at Makai Europe (Germany)

About
Mathias_Ihle_2015

Bikram Vaskar Gangopadhyay is an alumnus of IISW&BM batch of 98 started his career in India and moved to Singapore in 1999. He brings over 20 years of professional management experience having run businesses in the IT Enterprise Software Industry in South East Asia, India & the Middle East. Completely ROI oriented with a keen focus on customers, product delivery and people, he has an eye for change in trends. Since 2016 spring, he is the Director Sales Marketing at Anwesha Customer Relations Marketing Pvt Ltd and Director at Aurumize Transformation Technologies & Solutions Pvt Ltd.

Past Experience Summary:
# Digital Marketing & Customer Engagement Programs, Social Media Banking, Social Loyalty, Enterprise Software Projects & Consulting, Cloud Computing, Software as a Service (SaaS) models, expertise across key areas of business in ASEAN, India, MEA, etc., having credible knowledge across multiple industry verticals & processes.

Close

Bikram Vaskar
Gangopadhyay

Director at Aurumize Transformation Technology & Solutions Pvt Ltd (India)

About
Bikram1

THE BEST OF DIGITAL HAS INSPIRED MARKETERS AROUND THE WORLD

  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • Very colourful and entertaining sequence of presentations.

     

    Harmandar Singh,
    President of IAA Malaysia

ARTICLES

  • BOD_logo_red

    Best Marketing International Monthly Awards

    Revolutionary House of Clicks from Sweden Wins The Best of Global Digital Marketing Awards in May 

    European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide. Each month we handpick our personal TOP 3 amongst all the regional winners. It’s been nearly 2 years since the launch of BOD Awards. After seeing hundreds of award-winning campaigns, we were faced with a question: what makes a great campaign? It seems creativity and cool gimmicks is all it takes to grab a Gold Lion. We, on the other hand, see results as equally important. Our goal is to chase down fresh successful campaigns from all around the world and gather further information from all available sources.

    April offered us a handful of interesting regional award shows: Danish Internet Awards, Guldägget, Vuodenhuiput to name a few. This is actually the most fascinating territory to enter (assuming you get pass the initial language barrier). And we are happy to reveal some of our great findings to you, dear readers. Happy to present you with this month’s winner the House of Clicks, followed by iPhone-crazed Lucy the Robot and Scandinavian celebrity mag Se Og Hør’s news app.

    Continue reading ...

Registration

Admission fees:  

RM 1,380 + 6% GST per pax
RM 1,330 + 6% GST per pax (for group bookings of 3 and above)

Registration is closed.

 

Registration & Payment

  • Full payment is required upon registration.
  • Registrations without full payment will be treated as provisional and will not be guaranteed a training place.
  • Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd” at least 7 days before course commencement.

 

Cancellation

  • NO CANCELLATION is allowed but a replacement delegate can be sent.
  • Sledgehammer Communications (M) Sdn Bhd reserves the right to change or cancel the course due to unforeseen circumstances.

 

PAYMENT DETAILS:
CHEQUE MADE PAYABLE TO:

SLEDGEHAMMER COMMUNICATIONS
(M) SDN BHD
22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr. Ismail,
60000 Kuala Lumpur, Malaysia

 

FOR ENQUIRIES:
Call Ruby
T: +603 7726 2588
F: +603 7722 5712
E: ruby@adoimagazine.com

SponsorS

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ORGANIZERS

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BM

LOCATION

EASTIN HOTEL
13, Jalan 16/11,
Seksyen 16,
46350 Petaling Jaya,
Selangor, Malaysia

CONTACT

Ruby Lim
Sledgehammer Communications (M) S/B
22B Jalan Tun Mohd Fuad 1
Taman Tun Dr Ismail
60000 Kuala Lumpur
Tel:  +603 7726 2588  Fax:  +603 7722 5712
Email: ruby@adoimagazine.com
http://www.marketingmagazine.com.my