LEARN THE WINNING FORMULA OF DIGITAL MARKETING!

Why attend? 

  • Learn from the best and most effective digital marketing campaigns;
  • Get new knowledge, inspiration and apply the best ideas in your daily work;
  • Attending the conference will improve the efficiency of your digital marketing activities;
  • You will get leverage to work with your agency – and demand the world-class results from them.

 

Learn from the most effective digital marketing campaigns from around the World

Every month, our team of researchers keeps track on the marketing award shows from across the globe. Last year we monitored almost 200 different award shows.

We then select the works that are excellent both creatively and from the business results aspect and then research those case studies – interview the agency, ask the opinion of the industry experts, etc. And then, based on the research, we use the insights from these case studies to draw the conclusions – WHAT THE BEST DIGITAL MARKETING CAMPAIGNS HAVE IN COMMON?

There are hundreds of thousands of ads and case films on YouTube. You do not have time to browse through all of them. We do!
Our team monitors the award- winning works on a daily basis – and we hand-pick only the best campaigns. We filter out the noise and select only the best of the best – the campaigns that are exceptionally good and have proven business results.

WHO SHOULD ATTEND?

Anyone with existing responsibility for developing digital advertising campaigns and looking to take their knowledge to the next level. Brand Managers, Marketing Managers, Digital Marketing Managers, Campaign Managers, Strategic Planners, Creative Professionals, Media Planners and Buyers.

BOGDM-logo+SLOGAN_2016

The Best of Global Digital Marketing conference in Mumbai is part of The Best of Global Digital Marketing World Tour 2016.

The tour began in January from Riga, has been to Amsterdam, Istanbul, Manila, Jakarta, Kuala Lumpur, etc. and will continue to Bangkok, Buenos Aires, etc… visiting all together more than 30 cities in all 6 continents. We’ll be inspiring and sharing digital marketing insights to 2000+ delegates.

Program

Conference opening

Norman Wagner, Managing Director, MediaCom Beyond Advertising

What every marketer should know about content marketing

  • → The reasons why content marketing is so important
  • → How to create content marketing strategy
  • → The main mistakes to avoid
  • → How to measure the success of content marketing
 
    • Examples of successful content marketing campaigns:
    • Shell’s “Power of Sport” - Grand Prix Winner at the International Content Marketing Awards 2015 (Germany)  Shell_Logo
      • Shell wanted to demonstrate their dedication and investments in developing technology and safeguarding community. So they created a project, which harnessed energy from an unexpected source: the movement of people playing football.
    • Dell’s “Take IT Easy” – Winner of Festival of Media 2015 (Germany) 
      • Dell needed to form a better, special relationship with IT decision makers in Germany. So they created a B2B campaign featuring a 16-webisode sitcom around the message “Life was Tough Enough, Take IT easy”.
    • Bose’s “Behind the Sound” and "Scene Unseen" (Germany) bose-logo
      • Driving reappraisal of Bose headphones through data driven storytelling. Delivered via a unique three way partnership between Vice, Spotify and Facebook.
    • Discussion, Q&A
  • Norman on content marketing:

Rajiv Dingra, Founder & CEO at WATConsult

rajiv-dingra

Local content marketing case studies from India

Coffee break

Raj Kamble, Founder & CCO at Famous Inovations

Raj Kamble

Local content marketing case studies from India

Sandip Maiti, Co-founder & CEO of Experience Commerce

sandip-maiti

Local content marketing case studies from India

  • → New-age vision for a digital business
  • Case study exmples:
  • Lenovo  lenovo
  • MRF mrf
 

Ahmed Naqvi, Co-founder of Gozoop

ahmed_aftab_naqvi_image

Local case studies from India

LUNCH

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu

The winning formula of digital marketing in 2016: 7 Steps

  • STEP 1) Get consumer insights from the big data
  • Case study examples:
  • Falck Denmark's "Cause for alarm?" - Winner of Danish Internet Awards 2015 (Denmark) falck_logo
    • Security services/Big Data
      • Falck Denmark created a data-enriched online tool, which allowed users to take a closer look at the state of security in their neighborhood based on real-time data and calculations from a variety of public sources.
  • BGH’s "My Home is an Oven" - Winner of El Ojo de Iberoamérica 2014 (Argentina) 
    • Home appliances/Innovative use of geolocation
      • BGH, an air conditioner brand from Argentina, decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google Maps and the Buenos Aires Ministry of Urban Development.
  • Volkswagen's "Refresh your Van" – Winner of Webby Awards 2016 (Spain) logo_volkswagen
    • Automotive sector/Data-based marketing
      • To celebrate the 65th birthday of the first VW ‘hippievan’ and the launch of its brand new 6th generation of vans, Volkswagen created a simple but clever email campaign for van owners.
  • STEP 2) Generate long-term content marketing ideas that are relevant to the brand
  • Case study examples:
  • McDonald's Surprise Alarm – Winner of Singapore Media Awards 2014 (Singapore) mcdonalds
    • Fast food/Retail/Mobile app
      • McDonald's wanted a campaign that would take them from food delights to delighting the consumer. So they created an app that made consumers look forward to waking up to a new surprise every morning.
  • If Insurance’s "Slow Down GPS" - Winner of Eurobest 2015 (Sweden) 
    • Financial services/Mobile Marketing
      • 65% of Scandinavians drive too fast in child-dense areas. Insurance company If created a clever app to remind drivers about their huge responsibility.
  • Intersport’s "The Ad that Ran" - Winner of PIAF 2015 (Czech Republic) 
    • Retail/Mobile Marketing
      • To launch their new collection of running gear, sports retailer Intersport asked runners to use any running app and complete a route in the shape of their brand logo. Although the media budget was close to nothing, Intersport’s campaign became one of the most trending sporting events nationally.
  • Always' #LikeAGirl – Winner of The Digitals, Clio, LIA, Eurobest 2014 (Canada) 
    • FMCG/Content Marketing/Viral
      • Always wanted to reverse the negative connotation of the phrase ’like a girl’ and and champion girls’ confidence in a new empowering campaign. The heart of the campaign was a viral video that has received more than 53 million views by now.
  • Snickers' "Hungry Slip Ups" - Winner of AdFest 2016 (Hong Kong) snickers
    • FMCG/Outdoor/Content Marketing
      • A powerfully simple campaign where Snickers turned notorious public figure slip-ups in Hong Kong into posters attributing them to hunger.
  • STC's  1st Branded Online Entertainment Hub - Grand Prix Winner at Loeries 2016 (Saudi Arabia)
  • STEP 3) Make sure your content marketing idea has viral/PR potential
  • Case study examples:
  • Advocard "Angry Germans" - Winner of Digital Communication Awards 2014 (Germany) advocard
    • Financial services/Content marketing
      • Advocard analysed over 1 million litigation cases and mapped them on a digital atlas. A unique demonstration that shows the necessity of legal costs insurance. Within a remarkably short period of time, the litigation atlas became the most successful PR promotion in Advocard’s history.
  • Yaskawa Electric Corporation’s "Yaskawa Bushido Project" - Winner of Epica 2015 (Japan) 
    • B2B/Content Marketing/Viral
      • Yaskawa Electric Corporation’s Motoman robots are heavy duty industrial robots used in areas such as welding, packaging, cutting, etc. The brief was to spread the name of Yaskawa and demonstrate their equipment’s’ outstanding performance. So they went the ‘Volvo Trucks way’: the almighty viral.
  • REI's "#optoutside" - Winner of Titanium Grand Prix and 8 other awards at Cannes Lions 2016 (USA) rei-logo
    • Retail sector/Social media/Integrated
      • Specialty outdoor retailer REI decided to close all of its 143 stores in the U.S. on Black Friday, the busiest shopping day of the year, and asked its employees and customers to #OptOutside.
  • STEP 4) Maximize the viral effect
  • Case study examples:
  • Swedish Tourist Association's "The Swedish Number" - Direct Grand Prix Winner at Cannes Lions 2016 (Sweden) stf
    • Tourism sector/Direct/Mobile/Content Marketing/Viral 
      • To mark the 250th anniversary of Sweden's abolition of censorship, the Swedish Tourist Association launched a phone number connecting global callers with random Swedes.
  • BlendTec's "Will it Blend" - Winner of multiple awards (USA) blendtc
    • B2B sector/Content Marketing/Viral 
      • Ongoing viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders. Blendtec series of videos have collected more than 265 million views on YouTube.

Coffee break

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu
  • STEP 5) Take advantage of the global viral effect in your home market
  • Case study examples:
  • Double Robotics' "Lucy The Robot" – Winner at Reggie Awards 2016, Shorty Awards 2016 and Festival of Media Awards 2016 (Australia)  Double Robotics
    • B2B sector/Viral stunt/PR
      • Double Robotics created a viral PR stunt to showcase their technology by literally lining up their Double Telepresence Robot called Lucy for the global release of the Apple iPhone 6s.
  • Ume.net's "Living with Lag" - Winner of The Lovie Awards 2014 (Sweden) umea_energi
    • Telecommunications/Viral campaign
      • Swedish energy company and internet provider Umea Energi created an oculus rift experiment video to show what living with lag would be like.
  • Hemnet's "House of Clicks" – Winner of Guldägget 2016, Eurobest 2015, Cannes Lions 2016  (Sweden) hemnet 
    • Real estate sector/Big Data
      • How a team of award-winning architects designed the country’s most sought-after home based on a data from two million Swedes.
 
  • STEP 6) Use real-time marketing: adjusting your campaign on the go
  • Case study examples:
  • Reese’s Peanut Butter Cups’ #ALLTREESAREBEAUTIFUL – Winner of The Webby Awards 2016 (USA)  reeses 
    • FMCG sector/Real-time marketing
      • When Reese’s tree-shaped chocolate/peanut butter candies were shape-shamed on social media during holiday season, the brand’s social media team came up with a perfect response.
  • Century 21 's "Breaking Bad"– Winner of Andy Awards, The Webby Awards and One Show Awards 2014 (USA) century-21
    • Real estate sector/Real-time marketing/Viral
      • When Breaking Bad TV series came to an end in September 2013, a clever real estate agency Century 21 grasped the momentum and posted a fake listing of Walter White’s house on the internet.
  • P&G India's "Share the Load" - Winner of Appies 2015 (India) PG
    • FMCG/PR/Social media
      • Most women in India have to do all the household works alone. P&G's brand Ariel decide to address this inequality and launched #ShareTheLoad campaign. In addition to provoking a national debate, the campaign also had remarkable business results.
  • Heineken's "Live Tube" – Winner of FAB Awards 2016 and Cannes Lions 2016 (Italy) heineken
    • Alcoholic beverages sector/Content marketing/Real-time marketing
      • Just in time for the UEFA Champions League, Heineken decided to give football fans a chance to speak up. They set up Live Tube - the first football talk show hosted by viewers.
  • Examples of brands doing real-time marketing during major sports events
 
  • STEP 7) Measure the ROI of the campaign
  • How to measure, what to measure. Benchmarks. 
 
  • CONCLUSIONS & DISCUSSION

Ends

Speakers

Norman Wagner started his career in 1990s when he started working as a Media Research Director at Starcom MediaVest Group. This was followed by a number of senior positions in market research firms and international media companies. Norman has also proven his entrepreneurial skills by establishing its own marketing agency and two online startups. In 2014 he became the Managing Partner at MediaCom and since early 2016 he is the Managing Director of MediaCom Beyond Advertising, the specialist content marketing division of MediaCom.

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Norman
Wagner

Managing Director, MediaCom Beyond Advertising (Germany)

About

Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies which are being published on Bestofglobaldigital.com website. He is the producer of The Best of Global Digital Marketing Show, author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”,  and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Hando has MA degree in Communications from Ohio University (USA).

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Hando Sinisalu

Hando
Sinisalu

CEO at Best Marketing International (Estonia)

About

Raj Kamble started his career at Enterprise Nexus/Lowe, Mumbai, where he went on to win half a dozen Clio Awards in his formative years, along with being the first Indian to be nominated for D&AD in 1996. Three years later, he was hired by Lowe London and soon he started a new role as Creative Director at Lowe New York. Later he was hired by BBDO New York as Senior Creative Director.

In 2011 Kamble moved back to his hometown Mumbai, as the Chief Creative Officer for BBH India. Raj has cumulatively won more than 150 global awards including at Cannes Lions, One Show, D&AD, Clio Awards, Andy Awards, AdFest, Art Directors Club, etc.

Now at Famous Innovations, Raj is channeling his years of creative genius towards creating iconic innovations for several Indian and global brands.  He has given lectures at institutes such as the Kellogg Institute of Management and Columbia University. He also runs Miami Ad School in India.

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Raj
Kamble

Founder & CCO at Famous Innovations (India)

About
Raj Kamble

Rajiv has been a social and digital media entrepreneur since 2005. Over the last decade, he has consulted with over 100+ brands and built WATConsult into a 250 people strong digital agency, across 3 cities in India.

He has been part of the jury for the Global Bees Awards, San Francisco, and several Indian awards functions, like IDMA, DMA and Smarties. He is a guest lecturer at IIM Calcutta, MICA, and is a global speaker at conferences across Dubai, Malaysia and Kenya.

He has been honoured with the Social Media Entrepreneur of the Year and the Agency CEO of the Year Awards at CMO Asia, and Media Ace Awards in 2015. Rajiv is also listed as a power profile in the marketing and advertising field by LinkedIn Power Profile 2016.

In his free time, Rajiv is an adventure junkie who likes to swim with the sharks, fly planes and helicopters, and scuba dive to shipwrecks, while travelling the world.

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Rajiv
Dingra

Founder & CEO at WATConsult (India)

About
rajiv-dingra

Sandip Maiti is the co-founder & CEO of Experience Commerce – a full-service agency for digital business. An avid technologist, with over 15 years of marketing experience in USA and India, he has produced several memorable and award-winning campaigns over the years, such as Mitsubishi “Great Driving Challenge”, Britannia “iHealthU”, Royal Challengers “Fanatic Fans Challenge”, Tata “Build a Dream Car”, Lenovo “Pitch To Her” (that won the 2016 Creative Abby Gold in Cause Marketing) and Lenovo “Ranbir Hits A 6” (that won the 2016 IAMAI Gold for Best Digital Integrated Campaign).

Sandip has developed several strategy frameworks that help brands plan long-term marketing strategies for the digital-first consumer. As platforms and media continue to evolve, he remains fanatically focused on understanding their shifting behavior. Passionate about bridging the digital divide, one of his current interests lie in the use of vernacular mediums to reach the masses in middle India. Unifying brand voice on social, creating disruptive experiences, and leveraging asset light scalable infrastructures are some of his other areas of interest.

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sandip-maiti

Sandip
Maiti

Co-founder & CEO of Experience Commerce (India)

About

Ahmed Naqvi is one of India’s young serial entrepreneur, award-winning digital marketer and sought after start up mentor.  With years of experience focused on creating and executing ideas that sit at the intersection of design and technology, Ahmed is a thought leader in the marketing & entrepreneurship space. He is quoted regularly in press in Economic Times, CNN, Business Week, The Hindu, Times of India, Fortune, Your story, Afaqs, Business Week, NDTV among others. He has also presented internationally at numerous industry-leading events, been a jury member at several multiple award shows and a guest lecturer at some of the most prestigious institutes around the world.

As CEO & Co-founder of Gozoop, Ahmed has enjoyed leading the business from humble beginnings in a Mumbai garage to become one of India’s largest & fastest growing independent digital marketing agency today with over 200+ marketing experts across India, Dubai, Singapore & New York, serving 80+ of the world’s best brands including  Dell, Asian Paints, Pearson, Hypercity, ITC, Kolkata Knight Riders, Mumbai City FC,  Mumbai Indians, Pidilite, Flipkart, Amazon, Myntra, Parag Milk, First Cry, Discovery Channel, Star TV among others. Besides working with worldwide brands, Ahmed is actively involved in advising & consulting several imminent individuals & personalities on their personal brand.

Ahmed also runs his own venture capital firm, Sparknext Ventures. Over the years, apart from serving these enterprise brands, Ahmed had the chance to leverage the power of digital marketing, design and technology for some of the most exciting companies of today – Snapdeal, Myntra, Quickr, Askme, FirstCry, Souq, Pepperfry, Mad Over Donuts, FashionandYou, Groupon, Raw Pressery and many more. From his experience & learning, winning techniques have been identified and are used to help emerging startups grow at Sparknext, a hybrid venture studio founded by Ahmed where he helps build & invest in consumer internet, enterprise and mobile start-ups like Happy2Refer, Campaignstars, Adfluenz, Fiticket and 20+ more.

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ahmed_aftab_naqvi_image

Ahmed
Naqvi

Co-founder of Gozoop (India)

About

THE BEST OF DIGITAL HAS INSPIRED MARKETERS AROUND THE WORLD

  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa

ARTICLES

  • BOD_logo_red

    Best Marketing International

    TOP Content Marketing Videos from Banking & Financial Services Industry in 2016

    Here is the hand picked TOP 5 of most watched YouTube videos from banking & financial services sector in 2016.

    1. Going Up: Fast Forward – GEICO – 46,544 million views

    2. Gas – Low Balance Alerts from Wells Fargo – 14,764 million views

    3. Nationwide’s One Up – 12,781 million views

    4. Citi: Renova Energia. Um Brasil movido a energia

    11,142 million views

    5. TMB Digital Banking – 8,087 million views

    We gave our best effort to combine such list, however, as it is fully ‘handmade’, using Google & YouTube search, there might be some videos left out.

  • Norman Wagner

    Content Marketing is About the Consumers, Advertising is About the Brands

    Interview with Norman Wagner from Mediacom EMEA, the speaker at The Best of Global Digital Marketing Conference in Mumbai.

    Why content marketing is important?

    First of all, I think we have to talk about the reason why content marketing is growing so fast. All brands are fighting for the attention of the consumer and trying to be relevant to the consumer by creating content. It’ s different from the advertising – advertising is relevant to your brand.

    Content marketing includes text, pictures, video. What are of content marketing is the fastest growing?

    I think the biggest growth potential is in virtual reality and 360-degree video. You can tell very engaging stories using virtual reality and 360-degree video.

    Is there a critical mass of consumers for VR content?

    I am sure there is. All the modern smartphones have good enough screen resolution and the gyroscope. The cardboard is really affordable viewing device, everybody can have one. The cost of 360-degree camera is under 400 dollars and people can take pictures with such camera instead of the smartphone. I think that the VR and 360 degree video will grow really fast.

    Why (teenage) youtubers get more views on Youtube than the big brands?

    I think its about being authentic. The Youtubers are authentic, for the brands its difficult to be authentic.

    But It’s not brands against the youtubers. Successful brands work together with the Youtubers. For Deutche Telekom we used Pew Die Pie, who tested their new features. The brands should think how to make use of the Youtubers.

    What advice do you offer to the marketers who want to be successful in content marketing?

    You have to be brave! Do not put your product in the center of your communication any more! Content marketing is not about pushing your brand’ s message, it’s about the relationships with your audience.

    The biggest challenge is how to measure the effectiveness of content marketing, you need to create new KPIs for your marketing activities. You need to rethink what you want to communicate, and how.

     

  • BOD_logo_red

    Best Marketing International

    Tesco’s perfect response to an extraordinary customer complaint on Facebook

    Tesco’s cucumber worm William’s posthumous adventures have gone viral and supermarket’s brilliant response will go down to PR history. The case will also be discussed and analysed at The Best of Global Digital Marketing conference. Read below how did one small customer complaint escalated into a Facebook thread liked by 90 000 people.

    The story started when Tesco UK’s customer, Wes Metcalfe found a dead worm in his cucumber and wrote a complaint on Tesco’s Facebook wall. But it was no usual complaint. Wes described vividly how he had planned to have his favourite dish (a cucumber sandwich), how he noticed the worm inside the cucumber wrapping and got excited about his new pet, but then discovered, for his and his whole family’s great disappointment, that the worm they had already named William, was dead.

    tesco-post1

    Few hours later, the post took unexpected and even funnier turn when Tesco customer care representative Rob responded with a sympathetic comment…

    Continue reading ...

  • BOD_logo_red

    Best Marketing International

    Best ads deliver 180% ROI

    New analysis of the World Advertising Research Centre (warc.com) case study database has shown that the average profit delivered by high-performing advertising is 1.8 times the advertising investment, or 180%, with even greater returns likely over the long term.

    The median incremental sales return is 3.8:1.

    Warc catalogued all return on investment (ROI) data cited by advertising-based case studies since 2000.

    The long-term returns of advertising are likely to be significantly higher. Most ROI figures within the Warc database are calculated within a year of the campaign. But a number of papers within the Warc database conclude that the long-term payback is likely to be around twice as high as the short-term.

    SHORT-TERMISM IS KILLING ADVERTISING

    In Cannes Lions Festival this summer, British researcher Peter Field presented new research based on data from the IPA and Gunn Report proving that the rise of digital has driven a short term approach to marketing campaigns, which is massively impacting business metrics.

    He argued that the marketing industry has been seduced by short-term thinking, with campaigns now running for less than a period of 6 months, and short-term campaigns making up 45% of award submissions. He went on to say that creative award judges were transfixed by digital comms and instant metrics, and that ‘short-termism has killed the benefits of the digital revolution’.

    Digital advertising effectiveness issues will be discussed in more detail during “The Best of Global Digital Marketing” conference and dozens of highly effective works will be presented and analyzed.

     

    SOURCES:

    https://unruly.co/blog/article/2016/06/23/cannesyoufeelit-peter-field-short-termism-killing-benefits-digital/

    http://www.warc.com/LatestNews/News/EmailNews.news?ID=37259&Origin=WARCNewsEmail&CID=N37259&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20160818

Registration

Delegate fees

* 1 DELEGATE       – INR 17,500*

* 2 DELEGATES    – INR 16,500* per delegate

* 3 DELEGATES    – INR 15,500* per delegate

* 4 OR MORE        – INR 14,500* per delegate

*plus 15% service tax

Registration is closed.

MEDIA PARTNERS:

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TradeBriefs produces 14 daily e-newsletters that go out to an opt-in audience of 1 million subscribers in corporate India. This includes over 100,000 in top management at various companies. We have the attention of these CXOs due to our content and we use that to help generate high-quality leads for businesses. We do so for IBM, Gartner, SAP, The Economist, Godrej and hundreds of other clients.

 

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Inc42 Media is India’s No.1 new age tech media platform fostering entrepreneurship and the source for digital culture & innovation for the connected generation.  We create and curate India specific stories and are dedicated to obsessively profiling startups, reviewing new Internet products and breaking tech news. Inc42 has brought to the fore the amazing stories of thousands of startups, entrepreneurs and thought leaders. Every day we bring to our readers the latest dope from the startup system, spanning across ecommerce, digital, mobile, web, hyperlocal, social, and many other sectors. We believe that information is the new age currency and by empowering our readers with the right information, we are playing our part in fostering a healthy, vibrant, strong, dynamic and progressive ecosystem.

ORGANIZERS:

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LOCATION

HILTON MUMBAI INTERNATIONAL AIRPORT

Sahar Elevated Rd
Andheri East
Mumbai
Maharashtra 400099
India

 

CONTACT

Tahir A. Bari
Valiant Business Media
tahir.bari@vbmuk.com
+91 8126 821 464