Storytelling on multiple platforms: mobile, social, gaming and video

Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we might have the answers for you. 

Our research team has been putting in the hours to finally solve the case of digital marketing. A unique journalistic approach helps us to scan through fancy creative ideas and reveal the actual numbers behind each seemingly successful case. We’ve already travelled the world with our extensive knowledge and are yet again, embarking on a mission to help marketing professionals up their content marketing game. 

Based on real-life success stories, we’ll reveal:

  • How to create content that is
    1. Relevant to the brand
    2. Based on consumer insights
    3. Appealing to both people and mass media
  • The most important metrics in measuring your content
  • Country/brand-specific analysis about their social media activities
  • Key take-aways from latest research articles (i.e. hard FACTS)
  • Numerous best practice examples from all over the globe (including interviews with the magicians behind the campaigns)
  • Hands-on implementation at your company

By the end of our conference, we hope to close the case on the secrets behind successful content marketing. 


Registration and morning coffee

Opening of the conference

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu bw

Storytelling on Mobile: Best Practice Case Studies

  • Fresh and outstanding work, which serve as a great guide in the mobile marketing world. From apps to programmatic search, storytelling is about to become much clearer.
  • Volvo V app by Volvo Cars and JCP Ignite (Norway)
    • In the aim of gathering quality leads (i.e. potential future V90 buyers), a cool mobile app named V became the companion for thousands of curious Norwegians.
  • SleepWise app by Breathe Right (GSK) and Grey Canada (Canada)
    • How Breathe Right nasal strips successfully switched from traditional lacklustre TV marketing to a top-notch mobile campaign.
  • Mr. Bear Driver by Automobile Club of Romania and Publicis One (Romania)
    • This real-time driving game gives kids the opportunity to learn traffic rules and be involved in road safety.
  • From Brake Lights to Rested Nights by Red Roof Inn and 360i (USA)
    • The sequel to Red Roof Inn’s Flight Cancellation search campaign from a few years back; now even more mobile search oriented.
  • Spotify France Mobile Programmatic Campaign by Spotify France and ADOTMOB (France)
    • The campaign that improved user engagement with Spotify and showed mobile users that content offered by Spotify is user centric and customisable to their interests.

Coffee break

Arthur Policarpio, Founder & CEO at Mobext (Philippines)

Arthur Policarpio - Confirmed

Local mobile marketing case studies


Moderator: Armie Jarin-Bennett, President of CNN Philippines 

Armie Jarin-Bennett, CNN Philippines

Discussion and Q&A


Sedir Ajeenah & William Löthman, Creative due from Garbergs


Inspirational talk & award-winning case studies from Sweden

  • Swedish advertising duo Sedir Ajeenah and William Löthman takes us on an inspiring talk on how they came up with the idea, but also tips and tools on how to make your digital campaigns go viral and how to incorporate your target group in the making of your campaigns.
  • Los Santos Pride
    • Last year the Stockholm Pride festival launched a digital pride parade inside one of the most violent games in the world – GTA 5. The campaign was awarded with Gold in Innovation at Eurobest, and has received praise both by international media and the gaming industry.
  • First Person Lover for Björn Borg

Chris Stefanyk, Director of Strategy, Operations & Global Partnerships at Wattpad (Canada)

Chris Stefanyk, Wattpad
  • In an age where attention spans are diminishing, it is becoming harder and harder to capture the time and attention of millennials and teens today. Today’s audiences don’t want advertising to disrupt their experiences, so how can brands engage their audience in an authentic way? By working with influencers or inviting audiences to participate in your storytelling process, you can create branded narratives that entertain your fans in the truest sense.  Learn how to better engage with your audience, and get better value out of your marketing.
  • In this masterclass, learn how Wattpad is revolutionizing how brands tell their story with both local and global case studies that are impactful, drive affinity and build sales.

Raoul Panes, Chief Creative Officer at Leo Burnett (Philippines)

Raoul Panes

Local digital marketing case studies


The end


Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies which are being published on website. He is the producer of The Best of Global Digital Marketing Show, author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”,  and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Hando has MA degree in Communications from Ohio University (USA).

Hando Sinisalu bw


CEO at Best Marketing International (Estonia)


Sedir Ajeenah and William Löthman is an award-winning creative duo at Garbergs advertising agency, in Stockholm, Sweden. Only a couple of years into their careers, they have brought impressive ideas and design experiences to the global advertising scene. Their visual skills combined with their passion for innovation and technological advances has earned them a spot as one of the most exciting young creatives to keep your eyes on. Their work has been recognized in Cannes Lions, Eurobest, One Show to mention a few.


Sedir Ajeenah
& William Löthman

Creative duo from Garbergs (Sweden)


A maven in digital marketing, Arthur Policarpio is the third speaker for The Best of Global Digital Marketing!

He is the co-founder and CEO of Mobext Philippines — the world’s largest mobile marketing agency network— and is a pioneer in digital and mobile marketing in Asia with more than 13 years experience.

He was a member of the Mobile Lions Jury at the Cannes International Festival of Creativity, the Digital Marketing Jury of Spikes Asia, and the Mobile Jury of the Mobile Marketing Association APAC Smarties Awards.



Founder & CEO at Mobext Philippines

Arthur Policarpio - Confirmed
Chris Stefanyk is currently Director, Strategy, Operations and Global Partnerships at Wattpad, an entertainment company that connects over 45 million users per month to stories around the world.  Chris wears a ton of hats at Wattpad, at the moment he is focused on leading the strategy and execution of Wattpad’s Brand Solutions business. He and his team strategize and collaborate with agencies and brands on how they harness the power of storytelling to solve marketing challenges and reach Wattpad’s highly millennial and gen z audience.
Prior to Wattpad Chris worked at Torstar Digital in their Strategy and New Ventures group, where he was able to support Toronto’s tech community by evaluating early stage tech investment opportunities for Torstar Digital. Chris also worked internationally in Malaysia for an e-commerce start up, Zalora  and he started his career as a Management Consultant at Accenture. Chris is also a proud graduate of the Richard Ivey School of Business at Western University.


Director of Strategy, Operations & Global Partnerships at Wattpad (Canada)

Chris Stefanyk, Wattpad

Raoul Panes is a Business Management graduate of Ateneo de Manila. His fascination with marketing and literature during college found its sweet spot in advertising where he has built a career in copywriting. He has been CD at J. Walter Thompson and Publicis JimenezBasic, then ECD at BBDO Guerrero Ortega. He is currently Chief Creative Officer of Leo Burnett Group Manila. His work has been awarded at Cannes, One Show, D&AD, Adfest, Spikes, New York Festivals, London International and Clio. He has judged for London International, AdStars Busan, Spikes, Clio, New York Festivals and Cannes Lions. Under his watch, Leo Burnett Manila has been consistently awarded for creative effectiveness with recognition from Boomerangs, Asia-Pacific Tambuli, AME Awards New York, Warc 100 Rankings and the Festival of Media. He is a Hall of Famer and former President of the 4A’s Creative Guild of the Philippines. When he’s not pounding the keyboard, he pounds the pavement on long runs.

Raoul Panes


Chief Creative Officer at Leo Burnett (Philippines)


Armie Jarin-Bennett was a 20-year CNN veteran by the time she joined CNN Philippines in 2015 Philippines as Executive Vice President and Managing Editor. After just a year in this position, Jarin-Bennett was recently promoted to President of Nine Media Corporation, the parent company of CNN Philippines.

Born and raised in Manila, Armie Jarin-Bennett started her professional career as a radio newscaster for three local stations, before moving to Atlanta in 1996 to intern at CNN’s main headquarters. She became a production assistant at Headline News in 1997 and quickly moved up to writer and producer positions. In 2000, she transferred to CNN International as a news producer, eventually becoming supervising producer in 2004, and executive producer in 2008. In 2013 she became Executive Director of CNN Content Sales and Partnerships in Asia Pacific for CNN International Commercial. In 2012, she won an Emmy Award for Outstanding Live Coverage of a Current News Story – Long Format for her work in CNN’s coverage of the revolution in Egypt.

Armie Jarin-Bennett, CNN Philippines


President of CNN Philippines



  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • Very colourful and entertaining sequence of presentations.


    Harmandar Singh,
    President of IAA Malaysia


**Early bird fee – PHP 12,000 plus 12% VAT ** (available until 15th April)

Standard fee – PHP 15,000 plus 12% VAT 








Rooms Cervantes & Shakespeare
2/F Discovery Primea
6749 Ayala Avenue
Makati City


Emman Domingo
Events and Marketing Officer
Tel: +63 2 845 0218
Mobile: +63 906 799 5656