The Best of Global Digital Marketing returns to Slovenia – WITH FRESH CONTENT AND NEW SPEAKERS!

The Best of Global Digital Marketing is a unique conference program which is based on the analysis of the best digital marketing projects of recent years. This year’s speakers – top marketing experts from Europe – will take a closer look at more than 20 highly successful digital marketing case studies.

Each case study will be thoroughly analyzed – campaign creators have been interviewed and the business results have been found out. The goal of the event is to analyze the content and the business performance of the work, not just to show some fun videos.

During each case study we will analyze its critical success factors and will point out what are the main lessons for you to learn from this case. The Best of Digital Marketing has won popularity already in more than 30 cities around the world – in Singapore, Moscow, Istanbul, Amsterdam, Johannesburg, Madrid, Shanghai, etc.

The Best of Digital Marketing primarily targets companies’ marketing managers and agencies’ strategic planners – everybody whose task is to integrate digital marketing into organization’s marketing mix.

Program

Registration and morning coffee

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu

The Best of Global Digital Marketing: Analysis of successful digital marketing campaigns from around the world.

  • Successful digital social campaigns. How to change people's behaviour?
  • Content marketing. How to measure its effectiveness?
  • Hyper-targeting and personalisation in marketing
  • Case study examples.

Coffee break

Kaare Øystein Trædal, CEO at Apt

kaare

Successful digital marketing campaigns from Norway.

Dan Frînculescu, Group Creative Director at Publicis Romania

dan-frinculescu

Successful digital marketing campaigns from Romania.

Lunch

Eka Ruola, CEO & Chief Creative Officer at hasan & partners Group

eka-ruola

Successful digital marketing campaigns from Finland.

Coming soon

Conclusions and discussion.

The end

Speakers

Eka Ruola is one of the most awarded creative directors in Finland both nationally and internationally. He is currently the Chief Creative Officer at a 25-year old marketing communications agency hasan & partners, but while most creatives are happy to remain creative, Eka has gone further, taking on the business leadership mantle as the group CEO too. In that role he’s helped the agency to become one of the leading marketing communications networks in the Nordics. In 2014 the company bought renowned digital agency Perfect Fools that operates in Stockholm and Amsterdam. By now, hasan & partners is one of the most awarded agencies in Northern Europe and for 4 consecutive years hasan & partners has been voted the #1 advertising agency in Finland. Among Eka’s projects is also a company that he founded under the hasan & partners group – a consumer insight agency called Frankly Partners. In the past, Eka has also worked as an Executive Creative Director at TBWA\Helsinki.

Close
eka-ruola

Eka
Ruola

CEO & Chief Creative Officer at hasan & partners group (Finland)

About

Kaare Øystein Trædal is the CEO of Apt – a digital & tech wing of Norway’s leading creative advertising agency group Try/Apt (http://tryapt.no/). Apt was founded in 1999 to deliver innovative interactive experiences for their clients and in 2007 they partnered with creative agency TRY, in order to bridge the gap between online and traditional advertising mediums. Try/Apt’s clients include Volkswagen, DNB bank, VisitOslo, NRK, Statoil, Telenor, etc. They’ve won several local and international marketing awards throughout the years, most recent award was the Grand Prix from Epica Awards 2016.

Kaare has a strong digital background from both the customer and supplier side; across the fields of marketing, sales and management. Before joining Apt, Kaare worked as a Commercial Director at design studio New Now and as a Retail and Media Director at digital agency Making Waves. He has also worked for several years at information technology companies like Bengler and Norse Digital.

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kaare

Kaare
Øystein Trædal

CEO at Apt (Norway)

About

Dan Frînculescu has been a Group Creative Director at Publicis Romania since 2012 and a Digital Creative Dirrector of Publicis’ digital wing Nurun since September 2016. Publicis Romania’s (and Dan’s) list of awards is impressive. In 2016 alone, they have won awards at Cannes Lions, New York Festivals, Eurobest, Golden Drum, ADC Europe Awards, D&AD plus plenty of local advertising awards. No wonder Publicis Romania was named the Agency of the Year at Golden Drum 2016. Publicis’ clients in Romania include Carrefour, Orange, Dacia and Nescafe among others.

Before joining Publicis Romania, Dan worked as a creative lead in agencies JWT Hamburg and Bridge Communication. He has also done copywriting in agencies Leo Burnett Bucharest and GMP Advertising.

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Dan
Frînculescu

Group Creative Director at Publicis & Digital Creative Director at Nurun (Romania)

About
dan-frinculescu

Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies which are being published on Bestofglobaldigital.com website. He is the producer of The Best of Global Digital Marketing Show, author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”,  and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Hando has MA degree in Communications from Ohio University (USA).

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Hando
Sinisalu

CEO at Best Marketing International (Estonia)

About
Hando Sinisalu

THE BEST OF DIGITAL HAS INSPIRED MARKETERS AROUND THE WORLD

  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • Very colourful and entertaining sequence of presentations.

     

    Harmandar Singh,
    President of IAA Malaysia
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa

Registration

Ticket price: 199 EUR + 22% VAT

 

Organized by:

BM

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LOCATION

Hotel Lev
Vošnjakova ulica 1
1000 Ljubljana
Slovenija

 

CONTACT

Ms. Mateja Repovž
Director of Educational Events
MM Marketing Magazin
mateja.repovz@marketingmagazin.si
+386 1 43 45 640, +386 41 367 636
www.marketingmagazin.si 

Ms. Maarja Laasu
Best Marketing International
maarja@best-marketing.com
+372 526 8654