The Best of Global Digital Marketing returns to Slovenia – WITH FRESH CONTENT AND NEW SPEAKERS!

The Best of Global Digital Marketing is a unique conference program which is based on the analysis of the best digital marketing projects of recent years. This year’s speakers – top marketing experts from Europe – will take a closer look at more than 20 highly successful digital marketing case studies.

Each case study will be thoroughly analyzed – campaign creators have been interviewed and the business results have been found out. The goal of the event is to analyze the content and the business performance of the work, not just to show some fun videos.

During each case study we will analyze its critical success factors and will point out what are the main lessons for you to learn from this case. The Best of Digital Marketing has won popularity already in more than 30 cities around the world – in Singapore, Moscow, Istanbul, Amsterdam, Johannesburg, Madrid, Shanghai, etc.

The Best of Digital Marketing primarily targets companies’ marketing managers and agencies’ strategic planners – everybody whose task is to integrate digital marketing into organization’s marketing mix.


Registration and morning coffee

Conference opening

Adam Reuterskiöld and Petter Hernmarck, Åkestam Holst (Sweden)

Adam Reuterskiöld Petter Hernmarck

Successful digital marketing campaigns from Sweden (ÅKESTAM HOLST)

  • IKEA „Retail therapy“
  • Norrlands Guld Ljus „Ear Beer“
  • Apotek Hjärtat „Blowin’ in the wind“

Dawid Szczepaniak, Executive Creative Director & Partner at VML Poland

Dawid Szczepaniak

Successful digital marketing campaigns from Poland (VML POLAND)

  • Samsung Poland “The Missed Spaceflight“
  • SOS Children Villages “Looking for Ordinary Parents”
  • PZU „Love Says Stop“

Discussion / Q&A


Richard Pietsch, Creative Director at Grabarz & Partner (Germany)

Richard Pietsch

Successful digital marketing campaigns from Germany (GRABARZ & PARTNER)

  • Exit Germany “Nazis against Nazis“
  • Burger King “Whopper Beatz“
  • Volkswagen “Enjoy the Silence“

Hando Sinisalu, CEO and Speaker at

Hando Sinisalu

Analysis of successful digital marketing campaigns from around the world

  • Xbox ‘’The Fanchise Model”
  • De Standaard “The Truth”
  • Dove “Image_Hack”
  • UBREW “Responsibly”
  • Yasmin “Yasmin Sex-Ed”
  • Santander Bank “Beyond Money”
  • McDonald’s “Promoticon”
  • The Wild Detectives “Litbaits”
  • Selmark “Undercover Advisors”

The end


Adam graduated from Stockholm University in 1998 with a Master in Business and Marketing. During his 9 years at Åkestam Holst, the agency has received more than 400 awards and is now ranked Sweden’s most creative agency.

Adam’s work has among other things led to a campaign with 1,5 billion people in reach without any media money spent, another that made people use ketchup on pancakes and one that gave people the possibility to convert train delays into bus tickets. He has been awarded in the majority of the industry’s international and national competitions and has more than 100 prizes, among them Grand Prix in Cannes Lions, golds in One Show, LIA, Eurobest, Cresta, Tomorrow Awards, Golden Egg (Sweden) etcetera. He works with both national and international clients, such as IKEA and SAS and is considered an industry thought-leader and is one of the most individually awarded professionals in the creative director field in Sweden.

Adam  began his career at Saatchi&Saatchi Stockholm and at Tesch&Tesch/Lowe Brindfors Stockholm.

Adam Reuterskiöld


Partner and Creative Director at Åkestam Holst (Sweden)


A creative who worked at Droga 5 in New York before he joined Åkestam. Speaking is one of his superskills.


Petter Hernmarck


Art Director at Åkestam Holst (Sweden)


VML is a global marketing agency with 28 offices across six continents, listed no. 9 and no. 5 and no 3. on Ad Age’s 2016 and 2017 and 2018 Agency A-Lists.

Dawid is in charge of over 70 creatives. Since 2010 his team won over 140 local and global awards including Adweek’s Grand ARC Award, Golden Drum, KTR, Innovation Award, IAB Mixx Awards and others.

Dawid was a jury member at The Webby Awards, South-Korean AdStars, KTR, IAB Mixx Awards and others. He was invited to be a TEDx speaker in Poland.



Executive Creative Director & Partner at VML Poland

Dawid Szczepaniak

After finishing his degree in information science, Richard somehow stumbled into advertising. Starting as creative technologist he got comfy with building microsites and games for clients like NIKE or Mercedes-Benz, soon realizing that workflows of digital teams in integrated agencies are not very kaizen. As digital native he’s hungry for innovation. Therefore he joined creative ad agency Grabarz & Partner in 2014. Today, as Creative Director UX, he is leading a team of versatile and talented creatives, developing digital and integrated tools and campaigns for clients like Volkswagen, Lufthansa Technik, Vonovia, as well as projects on all other clients of the agency.

Grabarz & Partner is an independent, owner-managed advertising agency and among the most creative agencies in Germany and the world. The Hamburg-based creative shop is Eurobest’s ‘International Independent Agency Of The Year’ and the most-awarded German independent agency at the “Cannes Lions 2017”. With 300 employees, the agency looks after clients such as Volkswagen Passenger Cars and is leading international agency for Volkswagen Commercial Vehicles, IKEA, Euronics, Porsche and Burger King.



Creative Director at Grabarz & Partner (Germany)

Richard Pietsch

Hando “case study” Sinisalu is a business journalist, conference producer and World traveler. He is the founder and CEO of (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and work. With presentations in 30+ countries, you could almost claim that Hando has traveled to the moon and back.

In the past, Hando has been a radio DJ, managed a newspaper company and an advertising agency. Today he writes about marketing to numerous publications and consults brands and media companies about digital marketing. He is the author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”. In March 2018, he received the Lifetime Achievement Award from the Estonian Association of Communication Agencies.
Hando has MA degree in Communications from Ohio University (USA).

Hando Sinisalu


CEO of Best Marketing International



  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • Very colourful and entertaining sequence of presentations.


    Harmandar Singh,
    President of IAA Malaysia
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa


Ticket price: 199 EUR + 22% VAT


Organized by:




Dimičeva 13
1000 Ljubljana



Ms. Mateja Repovž
Director of Educational Events
MM Marketing Magazin
+386 1 43 45 640