Our team of experienced reporters and researchers collects the information. All case studies are covered in depth, with examples of creative work, video interviews with clients and their agencies.

The main lessons from each award-winning case study are summarized and the delegates will go back to work with new knowledge, guidelines and improved digital marketing skills. Delegates will come away excited, inspired and full of new ideas to make your digital marketing – THE BEST!



Anyone with existing responsibility for developing digital advertising campaigns and looking to take their knowledge to the next level. Brand Managers, Marketing Managers, Digital Marketing Managers, Campaign Managers, Strategic Planners, Creative Professionals, Media Planners and Buyers, etc.


All delegates will receive a free copy of digital marketing case study book – “The Best of Global Digital Marketing: The Storybook 2”!




The Best of Global Digital Marketing Masterclass in Ljubljana is part of The Best of Global Digital Marketing World Tour 2016.

The tour begins from Riga and will continue to Ljubljana, Prague, Amsterdam, Dubai, Cape Town, Buenos Aires, etc… to more than 30 cities in all 6 continents. We’ll be inspiring and sharing digital marketing insights to 2000+ delegates.



Registration & Morning Coffee

Hando Sinisalu


  • Bonnington's Irish Moss FLu Tracker - Winner of Festival of Media Asia Pacific Awards (Australia) 
    • Pharma/Innovative use of data
      • Bonnington’s Irish Moss decided to outsmart (or rather out-target) its competitors by developing a one-of-a-kind Flu tracker which allowed the brand to target people who were most likely to be sick or at a risk of becoming sick.
  • BGH’s My Home is an Oven - Winner of El Ojo de Iberoamérica 2014 (Argentina) 
    • Home appliances/Innovative use of geolocation
      • BGH, an air conditioner brand from Argentina, decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google Maps and the Buenos Aires Ministry of Urban Development.
  • Australian Bureau of Statistics „Run That Town“ – Winner of Creative Data Gold Lion at Cannes Lions 2015 (Australia) ABS
    • Public Service/Innovate Use of Data
      • Australian Bureau of Statistics created a location-based mobile game that got Australians more involved with Census data by letting players take control of any town in Australia.
  • Lexus "Beyond Utility 1000 to 1" - Winner of Facebook Awards 2015 (USA) lexus
    • Automotive/Social Media/Big Data
      • To launch the entirely new NX Turbo,  Lexus launched a multimedia, integrated campaign targeted to the affluent urbanite. Together with Facebook they delivered the most personalized video campaign in history and at scale.
  • Vodafone "India's Quickest Recharge unit" - Winner of Indian Digital Media Awards (India) vodafone
    • Telecom/Search Engine Marketing
      • Online recharge via SEM is a key driver in bringing transactions for Vodafone India. But the analysis showed that consumers needed a quicker and shorter process of recharging. So they decided to create a new ad format in association with Google – ‘Quick Recharge Ad’.
Hando Sinisalu


  • RAY “Humane news “ – Winner of Grand One Awards 2015 (Finland) ray
    • Non-profit/Content Marketing
      • Humane News is an alternative media that highlights the good deeds carried out by the NGOs that are supported by Finnish Slot-machine Association RAY.
  • P&G India's "Share the Load" - Winner of Appies 2015 (India) PG
    • FMCG/PR/Social media
      • Most women in India have to do all the household works alone. P&G's brand Ariel decide to address this inequality and launched #ShareTheLoad campaign. In addition to provoking a national debate, the campaign also had remarkable business results.
  • Under Armour „I Will What I Want“ – Winner of Cyber Lion Grand Prix at Cannes Lions 2015 (USA) underarmour
    • Retail/Social Media/Real Time Marketing
      • Under Armour’s campaign „I Will What I Want“ combined video with real time comments from social media, creating a new experience with each view.
  • Commonwealth Bank “Where’s My Wallet?” – Winner of Webby Awards 2015 (Australia) commonwealth bank
    • Financial Services/Gamification
      • An interactive game – developed to promote Commonwealth Bank’s new Cardless Cash technology – generated a huge amount of interest, with average of 10 minutes spent on the site playing the game in the first days.
  • WWF’s "Families on the Verge of Extinction" - Winner of MIXX Awards Belgium 2015  (Belgium)
    • Charity/Non-profit/Content Marketing
      • With only 3,200 tigers left on our planet, WWF needed to knock on the hearts of Belgians and encourage them to donate for a seemingly distant cause. They created an online platform campaign which was covered by almost every Belgian TV and radio show and reached 1 out of 3 Belgians.
slika_nika_papic tilen(1)


  • Drinkopoly: Using Facebook's Algorythms to make more people party logo-drinkopoly
    • Drinkopoly used Facebook to enter the German board game market – and make it their largest market along the way.


Hando Sinisalu Carmen Murray


  • Intersport’s "The Ad that Ran" - Winner of PIAF 2015 (Czech Republic) 
    • Retail/Mobile Marketing
      • To launch their new collection of running gear, sports retailer Intersport asked runners to use any running app and complete a route in the shape of their brand logo. Although the media budget was close to nothing, Intersport’s campaign became one of the most trending sporting events nationally.
  • L´Oreal Paris „Makeup Genius“ – Winner of Mobile Gold Lion at Cannes Lions 2015 (France) lorealparis
    • Beauty/Mobile/Branded Content
      • Beauty marketer L’Oreal Paris launched a new mobile application „Makeup Genius“ that allows consumers to virtually test beauty products.
  • If Insurance’s "Slow Down GPS" - Winner of Eurobest 2015 (Sweden) 
    • Financial services/Mobile Marketing
      • 65% of Scandinavians drive too fast in child-dense areas. Insurance company If created a clever app to remind drivers about their huge responsibility.

Carmen Murray: Mobile Marketing Lessons from South Africa

  • RED BULL: The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone
  • Shower to Shower’s ‘Live Fresh’ Personalised Ad: How to combine radio and mobile advertising
  • Adcock Ingram’s Friendly Pharmacist Competition
  • …. And many more!

Coffee break

Hando Sinisalu


  • Britannia Good Day's "Britannia Chunkies" - Winner of Indian Digital Media Awards 2015 (India) britannia-good-day
    • FMCG/Social Media/Real-time Marketing 
      • When Britannia Good Day was about to launch a new product, they wanted to do something new. So they created a real-time Twitter powered campaign that generated massive response in a short span of time.
  • Oreo’s "Oreo Eclipse" - Winner of M&M Global Awards 2015 (UK) oreo
    • FMCG/Real-time Marketing
      • In March 2015, Oreo once again set out to reach their audience in a relevant way. Suspecting that British weather might ruin the biggest solar eclipse the UK had seen for 16 years, the brand created its own Oreo Eclipse.


  •'s "Inspirational Business Choir" - Winner of Facebook Awards 2015 (USA) godaddy
    • B2B/Social Media/Content Marketing
      • GoDaddy supports small business owners by offering them all the tools they need to start and run their business online. This year, they also supported small business owners with a different kind of tool. A tool that supported them emotionally.
  • Yaskawa Electric Corporation’s "Yaskawa Bushido Project" - Winner of Epica 2015 (Japan) 
    • B2B/Content Marketing/Viral
      • Yaskawa Electric Corporation’s Motoman robots are heavy duty industrial robots used in areas such as welding, packaging, cutting, etc. The brief was to spread the name of Yaskawa and demonstrate their equipment’s’ outstanding performance. So they went the ‘Volvo Trucks way’: the almighty viral.
  • MoveHub’s “Putting MoveHub on the Map” – Winner of Drum Marketing Awards 2015 (UK) movehub
    • Online services/Content Creation/SEO
      • International moving site MoveHub compiled the results of’s online surveys into info graphics depicting the quality of life around the world. MoveHub analysed safety, income, happiness and much more.
  • Ruukki Construction “The Unbelievable Challenge” – Winner of Grand One 2015 (Finland) 
    • B2B/Construction
      • Finnish construction components manufacturer and supplier Ruukki partnered with Helsinki Design Week, Snøhetta and the city of Oulu to create an open architectural ideas competition for a logistics centre … for Santa Claus.
  • Dell’s “Take IT Easy” – Winner of Festival of Media 2015 (Germany) 
    • B2B/IT
      • Dell needed to form a better, special relationship with IT decision makers in Germany. So they created a B2B campaign featuring a 16-webisode sitcom around the message “Life was Tough Enough, Take IT easy”.


The end


Carmen Murray is the General Manager for Sales and Marketing at Mobitainment and serves on the MMA, putting unique mobile marketing strategies together to drive high impact in a diverse emerging market.

She is a passionate entrepreneur who has been an active force in developing mobile marketing strategies for global and local brands across diverse industries in South Africa. She has shared her passion for digital marketing by conceptualizing and orchestrating marketing campaigns that effectively reinforce and build brand image and revenue for brands like Unilever, Nando’s, MTN, KFC, Shell, Mini, etc.

She is looking forward to sharing her passion for mobile with you as she unpacks various award winning campaigns and shows you how to do smart marketing without a smart phone!

Carmen Murray


General Manager for Sales and Marketing at Mobitainment (South Africa)


Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies which are being published on website. He is the producer of The Best of Global Digital Marketing Show, author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”,  and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Hando has MA degree in Communications from Ohio University (USA).

Hando Sinisalu


CEO at Best Marketing International (Estonia)


Nika is a graphic designer and is a co-founder of Ideaz, a digital agency specializing in ROI-based advertising.

Ideaz primarily works with clients in the travel, entertainment, software and fashion industries, with customers scattered all over the globe, from Dubai to Los Angeles. The agency won the 2014 Google All Stars competition in Slovenia.

Nika is not only responsible for the sales aspect of Ideaz but is also a pro at nurturing client relations as well as running the social media team.



Graphic designer & Co-founder, Ideaz Agency (Slovenia)


Tilen is a trained economist and is a co-founder of Ideaz, a digital agency specializing in ROI-based advertising.

Ideaz primarily works with clients in the travel, entertainment, software and fashion industries, with customers scattered all over the globe, from Dubai to Los Angeles. The agency won the 2014 Google All Stars competition in Slovenia.

Tilen has almost a decade of experience in digital marketing and excels at optimizing campaigns in Google Adwords & Facebook ads, running the numbers in Google Analytics, managing the in-house development team, and wireframing that great new website!



SEM Manager & Co-Founder, Ideaz Agency (Slovenia)



  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • Very colourful and entertaining sequence of presentations.


    Harmandar Singh,
    President of IAA Malaysia
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa


  • Carmen Murray

    Carmen Murray

    A “Mobile Safari” Inspired by the Big 5

    In Africa, the Big 5 animals are the African lion, African elephant, Cape buffalo, African leopard, and White/Black rhinoceros. The term Big 5 was coined by big-game hunters and refers to the five most difficult animals in Africa to hunt on foot.

    The Mobile Migration of smartphones has begun, and herds graze through the pastures of a connected world, and the” smartphone herds” are increasing as the sun rises and sets. Witness the many similarities in our wild life that help us to stampede through 2016, trends that you look out for to become a formidable force in your marketing strategy.

    Allow me to paint the picture for you… You have travelled a long distance, escaped from the hustle and bustle of the concrete jungle to spend time in Africa’s unrivalled Wild Life. The Game Ranger collects you at the lodge before sunset to go out to explore and among other things…GO and see the BIG 5- a must for anyone’s bucket list.  You come prepared with your water, sunblock and of course a fully charged phone to help you capture the Spirit of Africa and share your adventure with friends and family.

    Here is what you will learn from your Mobile Safari with the Big 5 and how each animal represents some key trends this year:

    Continue reading ...


Ticket price: 199 EUR + 22% VAT

Registration is closed now.


All event delegates will receive a free copy of “The Best of Global Digital Marketing: The Storybook 2”!


“The Best of Global Digital Marketing: The Storybook 2” is a digital marketing case study book, written by Mike Berry and Hando Sinisalu in 2015.

The book showcases 25 award-winning case studies from across the World. The book has chapters about best practices in financial services, B2B, retail, tourism, consumer goods, telecom industries and some examples of best practice from non-profit sector as well. Each case study contains exclusive interviews with the creators as well as expert opinions.


Hotel Lev
Vošnjakova ulica 1
1000 Ljubljana


Mrs. Sanda Ždral
MM Koordinatorka
MM Marketing Magazin
+386 40 366 811

Ms. Maarja Laasu
Best Marketing International
+372 526 8654