Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we might have the answers for you. 

Our research team has been putting in the hours to finally solve the case of digital marketing. A unique journalistic approach helps us to scan through fancy creative ideas and reveal the actual numbers behind each seemingly successful case. We’ve already travelled the world with our extensive knowledge and are yet again, embarking on a mission to help marketing professionals up their content marketing game. 

Based on real-life success stories, we’ll reveal:

  • How to create content that is
    1. Relevant to the brand
    2. Based on consumer insights
    3. Appealing to both people and mass media
  • The most important metrics in measuring your content
  • Country/brand-specific analysis about their social media activities
  • Key take-aways from latest research articles (i.e. hard FACTS)
  • Numerous best practice examples from all over the globe (including interviews with the magicians behind the campaigns)
  • Hands-on implementation at your company

By the end of our masterclass, we hope to close the case on the secrets behind successful content marketing. 

Program

Registration and morning coffee

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu
  • Content marketing and brand bureaucracy: why teenage Youtubbers are more successful than global brands

  • What makes content shareable in social media: examples and research findings

  • How to measure the effectiveness of content marketing

Lunch

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu

Examples of successful content marketing

  • Swedish Tourist Association - "The Swedish Number"
  • REI - #optoutside
  • Örebro University - "The Worlds Smartest Dorm Room"
  • IF Insurance - "Slow Down GPS"
  • HEMNET - "House of Clicks"
  • Zalando - #whereveryouare
  • ... and several other examples

Coffee break

Mark Tungate, Author and Editorial Director of the Epica Awards

mark

STORYTELLING IN THE DIGITAL AGE

  • Case studies of:
  • Diesel Jeans 2000px-Diesel_logo.svg
  • Johnnie Walker  johnnie
  • General Electric general-electric
  • ... and many others

The end

Speakers

Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies which are being published on Bestofglobaldigital.com website. He is the producer of The Best of Global Digital Marketing Show, author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”,  and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Hando has MA degree in Communications from Ohio University (USA).

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Hando Sinisalu

Hando
Sinisalu

CEO at Best Marketing International (Estonia)

About

Mark Tungate is a British journalist based in Paris. Mark is the author of six books about branding and marketing, including the bestselling Adland: A Global History of Advertising, Luxury World: The Past, Present and Future of Luxury Brands and Branded Beauty: How Marketing Changed the Way We Look. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French advertising journal Stratégies. Alongside his writing he is the Editorial Director and Jury Coordinator of the Epica Awards, the only creative awards judged by marketing journalists. www.tungateinparis.com

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mark

Mark
Tungate

Author and Editorial Director of the Epica Awards (UK/France)

About

THE BEST OF DIGITAL HAS INSPIRED MARKETERS AROUND THE WORLD

  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • Very colourful and entertaining sequence of presentations.

     

    Harmandar Singh,
    President of IAA Malaysia

ARTICLES

  • BOD_logo_red

    Best Marketing International

    Breathe Right’s Sleepwise App Reveals Snoring Canadians and Wins The Best of Global Digital Marketing Awards in March

    European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide. Each month we handpick our personal TOP 3 amongst all the regional winners. It’s been three years since the launch of BOD Awards. After seeing hundreds of award-winning campaigns, we were faced with a question: what makes a great campaign? It seems creativity and cool gimmicks is all it takes to grab a Gold Lion. We, on the other hand, see results as equally important. Our goal is to chase down fresh successful campaigns from all around the world and gather further information from all available sources.

    With spring swiftly approaching and Cannes Lions marking an important end to the marketing season, we’re desperately looking for unique work before it pops up in Cannes’ archive. March might just be the golden month for us…. Norwegian marketing awards Gullblyanten rewarded us with a selection of fine digital campaigns. Having almost awarded the Scandis with another top prize, we stumbled across the Cassies and discovered a fun nasal strip campaign (yes, that’s right!) from far North. Our congratulations go out to Breathe Right & Grey Canada for their excellent SleepWise mobile campaign.

    March 2017 WINNERS:

    First Place: Breathe Right ‘SleepWise’ by Grey Canada (Canada, Cassie Winner)

    sleepwise

    Previously marketed as a sports aid and nasal congestion reliever, Breathe Right Nasal Strips actually have a surprising benefit of eliminating snoring. The brand was tackling two issues here. Firstly, most snorers are unaware that their suffering from nasal congestion. Secondly, the brands lacklustre TV-ad approach had proven to be ineffective. Behold the Breathe Right SleepWise App – a mobile, bedside sleep monitor iOS application that recorded snoring patterns pre and post Breathe Right strip usage. During the multichannel campaign retail dollar volume, unit volume, retail dollar share and unit share in the Alberta region all increased. 90% of consumers opted-in for free trial of the product once downloaded. Traffic to the website increased significantly in key Western Canadian markets vs. the rest of Canada.

    Case study video:

    Why we love it:
    Initially you might have a giggle looking at this campaign, but this truly is a great business case demonstrating a deep understanding of user behaviour, effective cross-channel approach and most importantly – impressive results. Breathe Right was diligent enough to conduct a throughout investigation, which revealed the real audience they should be addressing: the snorers’ poor partners. The mobile and radio integration worked very well when it comes to demonstrating the problem and complimenting user behaviour (phones used as morning alarms).

    2nd Place: Norsk Tipping ‘Valuta-Lotto’ by McCann (Norway, Gullblyanten Winner)

    valutalotto

    Norsk Tipping AS is the national lottery in Norway. Lottery was losing its popularity amongst millennial Norwegians. Norsk Tipping’s aim was to draw a new millennial player every single day for three weeks straight. But with a combined prize money of 8 million, this proved to be a tricky challenge. Thus, they decided to divide this sum amongst 21 unique currencies. Each winner would travel to the origin country and become a local currency millionaire. Tailor-made content from all 21 content was pushing the campaign on Facebook. Lotto ticket sales went up by 6.3%.

    See case study video: HERE

    Why we love it:
    Norsk Tipping exploited the global nature of Facebook. There are no borders in the digital world. The campaign relied on a good-old recipe: generating global buzz to reach your local target audience. That’s especially true with millennials. But to be completely honest, the results were just damn impressive…

    3rd Place: Volvo Cars ‘Say Hello to Volvo V’ by JCP Ignite (Norway, Gullblyanten Winner)

     volvoai

    Volvo’s new car V90 was packed with innovative features. One of them being voice guidance. Volvo Norway wanted to demonstrate this cool feature in a unique way and get people buzzing about the yet unreleased car. So they created an app called V. To have a chance at winning the brand new V90 the users were challenged to spend as much time as possible getting to know their new counterpart V. The more they engaged, the higher the chance to win. The app had 40 000 downloads and the users were using the app for an average of 30 minutes.

    Case study video:

    Why we love it:
    Welcome to the world of AI! We’ll be seeing a lot more of similar implementations in the nearest future. It’s not tech for tech’s sake rather than a clever demonstration of innovative thinking, which in turn serves as the perfect PR bomb.

    This month’s shortlist also includes:

    DNB ‘Horny Dog’ by TRY (Norway, Gullblyanten Winner)

    Red Roof Inn ‘From Brake Lights to Rested Nights’ by 360i (USA, Adrian Awards)

    Our team of experts: Hando Sinisalu (CEO of Best Marketing International, Estonia), Maarja Laasu and Ann Kruuk (Co-Authors of “BOGDM: The Storybook and Storybook 2”). To find out more about the awards visit: http://bestofglobaldigital.com/category/award/

    Craving for a daily dose of digital greatness? We’ve just launched our new Facebook feature #BODFIX: https://www.facebook.com/best.marketing.intl/

Registration

Please register HERE

ORGANIZERS

Domov

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LOCATION

Radisson Blue Carlton Hotel
Hviezdoslavovo námestie 3
811 02 Bratislava
Slovakia

CONTACT

Viera Kubalíková
Key Account manager HNevents 

Mafra Slovakia, a.s.
mediálna skupina mafra
Nobelova 34
836 05 Bratislava
tel: + 421 2 482 38 110
mob: + 421 918 824 320
e-mail: Viera.Kubalikova@mafraslovakia.sk

www.mafraslovakia.sk