LEARN THE WINNING FORMULA OF DIGITAL MARKETING!

Why attend? 

  • Learn from the best and most effective digital marketing campaigns;
  • You can copy the best ideas and reuse them in your marketing – and get inspiration;
  • Attending the conference will improve the efficiency of your digital marketing activities;
  • You will get leverage to work with your agency – and demand the World- class results from them.

 

Learn from the most effective digital marketing campaigns from around the World

Every month, our team of researchers keeps track on the marketing award shows from across the globe. Last year we monitored almost 200 different award shows.

We then select the works that are excellent both creatively and from the business results aspect and then research those case studies – interview the agency, ask the opinion of the industry experts, etc. And then, based on the research, we use the insights from these case studies to draw the conclusions – WHAT THE BEST DIGITAL MARKETING CAMPAIGNS HAVE IN COMMON?

There are hundreds of thousands of ads and case films on YouTube. You do not have time to browse through all of them. We do!
Our team monitors the award- winning works on a daily basis – and we hand-pick only the best campaigns. We filter out the noise and select only the best of the best – the campaigns that are exceptionally good and have proven business results.

WHO SHOULD ATTEND?

Anyone with existing responsibility for developing digital advertising campaigns and looking to take their knowledge to the next level. Brand Managers, Marketing Managers, Digital Marketing Managers, Campaign Managers, Strategic Planners, Creative Professionals, Media Planners and Buyers.

BOGDM-logo+SLOGAN_2016

The Best of Global Digital Marketing conference in Dhaka is part of The Best of Global Digital Marketing World Tour 2016.

The tour began in January from Riga, has been to Amsterdam, Istanbul, Manila, Jakarta, Kuala Lumpur, etc. and will continue to Bangkok, Buenos Aires, etc… visiting all together more than 30 cities in all 6 continents. We’ll be inspiring and sharing digital marketing insights to 2000+ delegates.

Program

Conference opening

Norman Wagner, Managing Director, MediaCom Beyond Advertising

WHAT EVERY MARKETER SHOULD KNOW ABOUT CONTENT MARKETING

  • → The reasons why content marketing is so important
  • → How to create content marketing strategy
  • → The main mistakes to avoid
  • → How to measure the success of content marketing
 
    • Examples of successful content marketing campaigns:
    • Shell’s “Power of Sport” - Grand Prix Winner at the International Content Marketing Awards 2015 (Germany)  Shell_Logo
      • Shell wanted to demonstrate their dedication and investments in developing technology and safeguarding community. So they created a project, which harnessed energy from an unexpected source: the movement of people playing football.
    • Dell’s “Take IT Easy” – Winner of Festival of Media 2015 (Germany) 
      • Dell needed to form a better, special relationship with IT decision makers in Germany. So they created a B2B campaign featuring a 16-webisode sitcom around the message “Life was Tough Enough, Take IT easy”.
    • Bose’s “Behind the Sound” and "Scene Unseen" (Germany) bose-logo
      • Driving reappraisal of Bose headphones through data driven storytelling. Delivered via a unique three way partnership between Vice, Spotify and Facebook.
    • Discussion, Q&A

Carmen Murray, General Manager for Sales and Marketing at Mobitainment

Carmen Murray

MOBILE MARKETING LESSONS FROM SOUTH AFRICA

  • Case studies:
  • Red Bull: The 4 F Words of Gamification: Fun, Fame & Fortune for Free on your Phone   redbull
  • Shower to Shower’s ‘Live Fresh’ Personalised Ad: How to combine radio and mobile advertising  S2S FEMALE LOGO
  • Adcock Ingram’s Friendly Pharmacist Competition adcock
  • …. And many more!

Coffee break

Hando Sinisalu, CEO at Best Marketing International

Hando Sinisalu

THE WINNING FORMULA OF DIGITAL MARKETING IN 2016: 7 STEPS

  • STEP 1) Get consumer insights from the big data
  • Case study examples of award-winning campaigns: Falck "Cause for alarm?" (Denmark)  falck_logo & BGH "My Home is an Oven" (Argentina)Volkswagen "Refresh your Van" (Spain) logo_volkswagen
  • STEP 2) Generate long-term content marketing ideas that are relevant to the brand
  • Case study examples of award-winning campaignsMcDonald's Surprise Alarm (Singapore)  mcdonalds & Snickers "Hungry Slip Ups" (Hong Kong) snickers
  • STEP 3) Make sure your content marketing idea has viral/PR potential
  • Case study examples of award-winning campaignsYaskawa Electric Corporation’s "Yaskawa Bushido Project" (Japan)  & REI's "#optoutside" (USA) rei-logo
  • STEP 4) Maximize the viral effect
  • Case study examples of award-winning campaignsSwedish Tourist Association's "The Swedish Number" (Sweden) stf BlendTec's "Will it Blend" (USA) blendtc
  • STEP 5) Take advantage of the global viral effect in your home market
  • Case study examples of award-winning campaignsDouble Robotics' "Lucy The Robot" (Australia)  Double Robotics Ume.net's "Living with Lag"  (Sweden) umea_energi
  • STEP 6) Use real-time marketing: adjusting your campaign on the go
  • Case study examples of award-winning campaignsReese’s Peanut Butter Cups’ #ALLTREESAREBEAUTIFUL (USA)  reeses  Heineken's "Live Tube" (Italy) heineken
  • STEP 7) Measure the ROI of the campaign
  • How to measure, what to measure. Benchmarks. 

LUNCH

Bikram Vaskar, Director at Aurumize Transformation Technology & Solutions

Bikram1

HOW SOCIAL, DIGITAL AND MOBILE ARE CHANGING THE FACE OF BANKING AND FINANCIAL SERVICES INDUSTRY

  • → Newer interests from the BFSI sector, to how it can be leveraged for business and commerce in the immediate future.
  • → Adopting social media for the enterprise could be the next big leap for Bangladesh.
  • Plus case studies of:
  • Kotak Bank - Jifi Kotak-mahindra-bank-logo2
  • ICICI Bank - Pockets icici
  • Commbank - Kaching commonwealth bank
  • DBS Bank - Digibank dbs
  • IndusInd - Video Branch indusind 
  • Barclays - Watch Banking barclays

LOCAL DIGITAL MARKETING CASE STUDIES FROM BANGLADESH

Ends

Speakers

Norman Wagner started his career in 1990s when he started working as a Media Research Director at Starcom MediaVest Group. This was followed by a number of senior positions in market research firms and international media companies. Norman has also proven his entrepreneurial skills by establishing its own marketing agency and two online startups. In 2014 he became the Managing Partner at MediaCom and since early 2016 he is the Managing Director of MediaCom Beyond Advertising, the specialist content marketing division of MediaCom.

Close

Norman
Wagner

Managing Director, MediaCom Beyond Advertising (Germany)

About

Carmen Murray is the General Manager for Sales and Marketing at Mobitainment and serves on the MMA, putting unique mobile marketing strategies together to drive high impact in a diverse emerging market.

She is a passionate entrepreneur who has been an active force in developing mobile marketing strategies for global and local brands across diverse industries in South Africa. She has shared her passion for digital marketing by conceptualizing and orchestrating marketing campaigns that effectively reinforce and build brand image and revenue for brands like Unilever, Nando’s, MTN, KFC, Shell, Mini, etc.

She is looking forward to sharing her passion for mobile with you as she unpacks various award winning campaigns and shows you how to do smart marketing without a smart phone!

Close
Carmen Murray

Carmen
Murray

General Manager for Sales and Marketing at Mobitainment (South Africa)

About

Bikram Vaskar Gangopadhyay is an alumnus of IISW&BM batch of 98 started his career in India and moved to Singapore in 1999. He brings over 20 years of professional management experience having run businesses in the IT Enterprise Software Industry in South East Asia, India & the Middle East. Completely ROI oriented with a keen focus on customers, product delivery and people, he has an eye for change in trends. Since 2016 spring, he is the Director Sales Marketing at Anwesha Customer Relations Marketing Pvt Ltd and Director at Aurumize Transformation Technologies & Solutions Pvt Ltd.

Past Experience Summary:
# Digital Marketing & Customer Engagement Programs, Social Media Banking, Social Loyalty, Enterprise Software Projects & Consulting, Cloud Computing, Software as a Service (SaaS) models, expertise across key areas of business in ASEAN, India, MEA, etc., having credible knowledge across multiple industry verticals & processes.

Close

Bikram Vaskar
Gangopadhyay

Director at Aurumize Transformation Technology & Solutions Pvt Ltd (India)

About
Bikram1

Hando Sinisalu is marketing journalist, researcher conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando has produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management. Hando collects and analyses digital marketing case studies which are being published on Bestofglobaldigital.com website. He is the producer of The Best of Global Digital Marketing Show, author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”,  and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Hando has MA degree in Communications from Ohio University (USA).

Close

Hando
Sinisalu

CEO at Best Marketing International (Estonia)

About
Hando Sinisalu

THE BEST OF DIGITAL HAS INSPIRED MARKETERS AROUND THE WORLD

  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they’re so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa

Registration

DELEGATE FEE

 BDT 7,500.00 per person 

Lunch and refreshments are included.

Discounts available on request for students and NGOs. 

Registration is closed now.

SPONSOR:

d-money-logo_final

 

ORGANIZERS:

mighty-burnett

BM

LOCATION

Krishibid Institute
KIB Complex, 2nd Floor
Krishi Khamar Sarak
Farmgate, Dhaka – 1215
Bangladesh

CONTACT

Nausher Rahman
Digital Communications Director
Digital Director
Bitopi Advertising | A Leo Burnett Affiliate
nausher@bitopi.com
+880 179 054 0320
+880 2 550 37 373